Make every image smaller — without making it look worse
Optimagio shrinks JPEG, PNG, WebP, GIF, and AVIF files with a production image pipeline built on libvips, pngquant, and gifsicle. Choose how hard to push compression, keep the visual quality you need, and ship pages that load in a fraction of the bytes.
- Four compression levels: auto, low, medium, and max
- EXIF metadata stripped by default for smaller, cleaner files
- Typical savings of 40–80% depending on source and format
Real product capability — not a placeholder.
What is image compression?
Image compression is the process of re-encoding an image so it uses fewer bytes while keeping it visually acceptable for its purpose. Lossless compression rebuilds the exact same pixels with a more efficient encoding; lossy compression discards detail the human eye is least likely to notice in exchange for much smaller files.
How Optimagio compresses images
Optimagio runs a server-side pipeline on libvips (via bimg). PNGs are additionally routed through pngquant when that produces a smaller file, animated GIFs are optimized with gifsicle so frames are preserved, AVIF is encoded with avifenc/libavif, and JPEG/WebP conversions run through libvips. EXIF data is removed by default (you can keep it with a flag), and orientation is baked into the pixels so rotated photos display correctly everywhere.
Compression you can actually tune
Sensible defaults for everyone, real control for teams that need it.
Auto
Let Optimagio choose a balanced quality/size target per image. The right default for most websites and product catalogs.
Max
Push for the smallest possible file when bandwidth matters more than pixel-perfect fidelity — thumbnails, previews, and feeds.
Medium / Low
Stay closer to the source when images are hero shots, photography portfolios, or print-adjacent assets.
Format-aware
JPEG, PNG, WebP, GIF, and AVIF each get the encoder best suited to them instead of one generic pass.
Safe by default
A pixel-count guard blocks decompression bombs and resizing never upscales an image beyond its native dimensions.
Metadata control
Strip EXIF for privacy and weight, or keep it with keep_exif when copyright and camera data must travel with the file.
Built for real catalogs, not demos
- 5
- working formats
- JPEG · PNG · WebP · GIF · AVIF
- 50,000
- images per batch
- on a single resumable job
- 8000px
- max resize edge
- with no forced upscaling
Free to start, priced for scale
Compress up to 100 images a month free, then move to Starter for 10,000/month at $9, Pro for 50,000 at $29, or Business for 100,000 at $89. Annual billing saves about 15%.
Frequently asked questions
Does compressing an image reduce its quality?
Lossless compression keeps the exact same pixels at a smaller size. Lossy compression removes detail the eye is least likely to notice; at Optimagio’s auto and medium levels the result is usually indistinguishable from the original at normal viewing sizes. Use low/medium for hero imagery and max for thumbnails and feeds.
Which image formats can Optimagio compress?
JPEG/JPG, PNG, WebP, GIF, and AVIF are supported for both input and output. TIFF and BMP are accepted as input where the server stack can decode them.
How much smaller will my images get?
It depends on the source, but unoptimized JPEG and PNG assets commonly drop 40–80%. Converting a legacy JPEG to WebP or AVIF typically adds another large reduction on top.
Is metadata removed when I compress?
Yes — EXIF is stripped by default, which removes camera/GPS data and trims file size. Set keep_exif=true when you need that metadata preserved.
Start optimizing your images today
Try the free public tool now, then upgrade for higher limits, bulk batches, the API, storage, and reports.
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